• Ashley

i am who i am and that is all that i am…

I have written and re-written this blog post at least five times. Trying to decide exactly how honest and open I can be with our “clients”. But since I have zero expertise in marketing, and all I know how to do is be me, I’m just going for it.


In the last six months, I have:

  • received a $300 speeding ticket (fines double in work zones, you know) as well as a $60 non-moving violation for checking my phone while stopped at a stoplight (illegal in KS, FYI)

  • chipped a large chunk out of my front tooth (on a Saturday, no less. When dentists are closed.)

  • attempted to “go natural” with my hair care and tried using a shampoo bar on my bleached blond hair (yeah, there’s nothing natural about bleached blond hair)

  • backed my Jeep through a fence in a (very) busy public park

  • paid milagro’s quarterly taxes out of my personal checking account (effectively cleaning out the account. Sorry, Smitty!)

I’m sure there are many other accomplishments I could share, especially if I asked my family to add to the list, but you get the idea. While we’re at it, here are a few more confessions:

  1. I’m cheap.

  2. My favorite thing about a day off is not having to shower.

  3. Fashion/beauty/celebrity magazines make me queasy.


What can we learn from this? I am extremely, EXTREMELY, uncool. And I’m very, VERY, okay with that. In fact, I kind of consider it my calling.


I turned 36 last week, and everything they say about becoming more comfortable with who you are in your thirties is true, at least it has been for me. While becoming milagro, one of our biggest challenges as a spa has been finding our place. Not because we don’t know who we are (I’ve actually never been around people so confident in who they are) but because there’s really no blueprint for what we do.


We are conducting an experiment, because we believe that somewhere between the beauty/fashion/celebrity/image focused salon and the gluten-free/dairy-free/vegan/I-do-yoga-daily-and-never-yell-at-my-kids wellness center, there is a place for us. Real people. Who enjoy taking care of themselves with fantastic spa services. Who read books. Who love good food accompanied maybe by drinks but definitely by some meaningful conversation.  Who think there are better things to spend $150 on than facial creams. And who really could not care less what Kanye and Kim named their baby.


So we’re carving out our own little spot in spa-land. We think we’re making spa fun again. Milagro is the place you can come and feel comfortable, no matter who you are, no matter what you’re wearing, no matter how much you have to spend. No judgements and no preaching.


I never get tired of hearing, “I love this place” or “it just feels good in here”. And I hear these a lot. Nothing makes me more proud of what we do. Come see us soon and come see us often. And if I’m at the desk, I’ll be happy to share my latest stories of awesomeness with you.


But only if you’ll share a few of yours.

© 2019 by Ashley Smith & Milagro Midwestern Spa Collective