• Ashley

On Groupon. And our trade secret.

We have never once done business with Groupon. Unless you count “business” as them calling and emailing incessantly even after being asked to stop calling and emailing. So how surprised was I to find this incredibly strange (and completely inaccurate) description of Milagro on their website?



I anxiously awaited their next attempt at contact (which I knew would be coming) so I could ask where the listing came from and how to get it taken down (or at the very least, corrected). Sure enough, another sales email came through and I happily responded that I could use help with understanding why Milagro was on their site and with finding someone to fix it. They were dismissive and unhelpful and I ultimately decided it wasn’t a battle I needed to fight. Whatevs.

I’m so glad the internets is chock full of reliable information we can trust.

We had a regular guest recently who, when asked by her therapist what specific issues she needed addressed, responded with, “I trust you completely”. She went on to say she needed to feel better and she knew her therapist was skilled enough to do that without specific instruction.

“I trust you completely”. Music to my ears.

When we first became Milagro and I needed to jot down some thoughts into a semi-professional “handbook” of sorts, I included some community commitments, the first one being: “We will be a community of trust. We will approach EVERYONE with the assumption of good intent.”

I used to be surprised by the level of skepticism and even standoffish-ness I frequently experience with new guests coming into Milagro, but not anymore. I realized we’re asking a lot.  We ask you to, quite literally, go into a small room with a stranger, undress, and relax. How does that even work? It can’t without an insane level of trust. And I take that incredibly seriously and incredibly personally.

It’s why we do things (and don’t do things) the way we do at Milagro. It’s why manipulative marketing tactics using fear and/or imaginary urgency are not our game. It’s why we created the Maker Counter to avoid having to parrot the bulls*** of a skin care company. And it’s why we hear from guests that while they’ve been to many “fancy shi-shi spas all over the world”, Milagro is where they can relax and truly let go. Isn’t that the entire point of spa? It is at Milagro.

I recently read Grandma’s journal entries in which she recounted bits of her childhood. She wrote that when she was young, she knew her mom trusted her to make good decisions. That trust inspired Grandma. She didn’t want to disappoint. She counted trust as a valuable honor. I love that. And I plan to use it. Everywhere.

Approaching my fellow humans with an assumption of good intent FEELS GOOD. Believing in people as honest, capable, benevolent beings changes how I interact with them. For the better.

And it’s necessary for the kind of civilized society we all want to live in. Trust me.

© 2019 by Ashley Smith & Milagro Midwestern Spa Collective